Cathy Harms ’85

Alumni and Faculty

Continuing Instructor and George B. Torrey Endowed Chair of Management Marketing in Economics and Management

After graduating from Gustavus in '85, I spent 15 years at First Bank now US Bank.  The first position was Commercial Lending and after my MBA was completed I was promoted into Product Management where I helped with 24 acquisition transitions.  Then I started the St. Paul Capital Fund a venture fund that invested in businesses within the city limits of St. Paul.  After reviewing 500 business plans, the fund invested in 7 companies.  Once the fund was fully funded, I started working at Tecmark, a loyalty marketing company.  Helped build new products, open new markets, develop new strategies and was promoted to VP of Sales and Marketing. 

Since my graduation, I have been an active volunteer at Gustavus.  Class Officer, Alumni Board Member, Mentor, Greater Gustavus Fund, Gustavus Women in Leadership and many other activities.  Due to these connections, I was approached to apply to teach Marketing at Gustavus for one year.  I made the significant change and have found that I truly love teaching.  My passion is experiential learning so all of my courses have real-life projects for alumni connected organizations with marketing strategies and research.  

Education

BA Economics Gustavus, MBA Marketing Carlson School of Management

Interests

Kayaking, Biking, Piano, Music, and Pickleball


Courses Taught

Past
Synonym Title Times Taught Terms Taught
E/M-260 Marketing 23 2022/SP, 2021/FA, 2021/SP, 2020/FA, 2020/SP, 2019/FA, 2019/SP, 2018/FA, 2018/SP, 2017/FA, 2017/SP, and 2016/FA
E/M-355 Marketing Research 7 2022/SP, 2021/SP, 2020/SP, 2019/SP, 2018/SP, 2017/SP, and 2016/FA
NDL-268 Career Exploration 3 2022/JN and 2021/JN
E/M-356 Digital Marketing 3 2021/FA, 2020/FA, and 2019/FA
E/M-261 Organizational Behavior 2 2018/FA and 2017/FA