Cathy Harms ’85

Alumni and Faculty

Continuing Instructor and George B. Torrey Endowed Chair of Management Marketing in Economics and Management

After graduating from Gustavus in '85, I spent 15 years at First Bank now US Bank.  The first position was Commercial Lending and after my MBA was completed I was promoted into Product Management where I helped with 24 acquisition transitions.  Then I started the St. Paul Capital Fund a venture fund that invested in businesses within the city limits of St. Paul.  After reviewing 500 business plans, the fund invested in 7 companies.  Once the fund was fully funded, I started working at Tecmark, a loyalty marketing company.  Helped build new products, open new markets, develop new strategies and was promoted to VP of Sales and Marketing. 

Since my graduation, I have been an active volunteer at Gustavus.  Class Officer, Alumni Board Member, Mentor, Greater Gustavus Fund, Gustavus Women in Leadership and many other activities.  Due to these connections, I was approached to apply to teach Marketing at Gustavus for one year.  I made the significant change and have found that I truly love teaching.  My passion is experiential learning so all of my courses have real-life projects for alumni connected organizations with marketing strategies and research.  

Education

BA Economics Gustavus, MBA Marketing Carlson School of Management

Interests

Kayaking, Biking, Piano, Music, and Pickleball


Courses Taught

E/M-260 (Marketing) and E/M-356 (Digital Marketing)

Past
Synonym Title Times Taught Terms Taught
E/M-260 Marketing 20 2021/SP, 2020/FA, 2020/SP, 2019/FA, 2019/SP, 2018/FA, 2018/SP, 2017/FA, 2017/SP, and 2016/FA
E/M-355 Marketing Research 6 2021/SP, 2020/SP, 2019/SP, 2018/SP, 2017/SP, and 2016/FA
E/M-356 Digital Marketing 2 2020/FA and 2019/FA
E/M-261 Organizational Behavior 2 2018/FA and 2017/FA
NDL-268 Career Exploration 1 2021/JN