What is Qualtrics?

QualtricsQualtrics is web based software that enables the user to create surveys and generate reports without having any previous programming knowledge. Users can use qualtrics for market research, customer satisfaction, product and concept testing, employee evaluations, course evaluation, research data collection, plus much more.

Qualtrics helps you improve student, campus, faculty, and alumni experience. Identify and address root causes of essential outcomes, take action to improve applicant experience, graduation rates, and alumni giving. And do all of this on the same platform your faculty already rely on.

Policies for Qualtrics Usage at Gustavus

  1. If the Qualtrics survey information will be used for research purposes, the person initiating the survey needs to obtain Institutional Review Board (IRB) approval. 
  2. Surveys that goes out to community members should:
    • Clearly state the purpose of the survey
    • Give contact information for the survey initiator
    • Be very clear about how information will be used and with whom it will be shared
    • Be clear whether survey results are anonymous or not
  3. All of the usual rules for posting to large listservs will apply:
    • Whoever manages a listserv will make decisions about whether it’s appropriate to invite survey participation
    • The survey creator should contact the list manager in advance if they want to send to a large group of people, or to any moderated list, like faculty-l, student-l, community-l
  4. Qualtrics will replace any other survey subscription, like Survey Monkey, in the future.

Why use Qualtrics?

  • Widely used for academic research and market research.
  • Large array of question types, including "basic" types (multiple choice, text, sliders) and specific types (heat maps, constant sums, timers, file attachments).
  • Highly customizable survey appearance.
  • Multiple sharing settings make it easy to collaborate with colleagues on surveys.
  • Advanced conditional logic tools allow for complex experimental designs and user-tailored survey paths.
  • Ability to translate a survey to multiple languages.
  • Ability to add scoring to a survey; can be used to create quizzes for courses or compute subscale scores on psychometric questionnaires.
  • Built-in email distribution capabilities; can send reminder emails to non-responders and thank-you emails to responders.
  • Ability to export data as an SPSS data file (*.sav), comma-delimited file (*.csv), text file (*.txt), HTML, or XML.

Questions about Qualtrics?