Bruce JohnsonEmeriti

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Professor Emeritus in Economics and Management


1986 - Present Professor of Management

Marcia Page and John Huepenbecker Endowed Professor of International Business and Entrepreneurship
Department Chair (1992-1995), Co-Chair (1998-2007)
Department of Economics and Management
Gustavus Adolphus College
Courses taught: Marketing/Marketing Research, International Management, Organizational Behavior, First Term Seminar (What? Me Work??)

1978 - 1986 Assistant Professor of Management

College of Business, Marquette University, Milwaukee, Wisconsin
Taught graduate and undergraduate courses in Organizational Behavior, and undergraduate courses in International Management and Personnel/Human Resource Management.

Prior to 1978

Variety of Teaching Assistantships and advising responsibilities:
University of Houston – College of Business
Instructor – Mankato State University – College of Business


Upper Midwest Association for Intercultural Education: "Contemporary European
Business and Economic Systems", January Terms: 1989, 1992, and 1994. Led students on visits to 12 European multinational organizations or agencies (Germany, Belgium, France, Switzerland, and England), 1996, 1998, 2000 and 2002, 2004: “The European Union in the 21st Century” (London, Brussels, Paris itinerary), 1997, 1999, 2001: “Innovation and Organization in Scandinavia” (Oslo, Stockholm, Copenhagen).

Institute for the International Exchange of Students Review Team – Vienna, Austria,
April, 2000.

Gustavus/Concordia International Education Review Team:
2010 Hong Kong, Zhuhai, China
2012 Bangalore and Bijapur, India

Gustavus International Education Review Team – Amsterdam and The Hague,
Netherlands, November 1999.

Gustavus Semester Abroad Program. From September to December of 1989 taught:
"Cross-cultural Definitions of Work" to Gustavus students participating in this new, Brussels-based, program.

Faculty Exchange. From January to June of 1990, as part of a faculty exchange
agreement, taught at Växjö University (Högskolan i Växjö) in Sweden.


Marketing Organizational Behavior Marketing Research Personnel/Human Resource Management


I will divide this into two areas: pre-Gustavus efforts drawing from my dissertation and connections with Houston colleagues. The second area will summarize professional activities emerging and continuing at Gustavus.

The first area reflected articles and proceeding papers/presentations drawing from my dissertation and interest in ‘job design’. For some time, a driving interest in the area of organizational behavior was on the match of congruence between an individual and the design of their job or potential job. Then, my specific focus added group dimensions to that equation. With colleagues, articles appeared in The Academy of Management Journal, Handbook of Organizational Management and, Human Resources Planning. Success there also led to several proceedings papers in Decision Sciences, The Association of Business Simulation and Experiential Learning, and The Academy of Management.

Gustavus allowed me to widen my horizons by adding an international focus, an enhanced commitment to student/faculty research, and essentially shifted by direction to marketing and marketing research. This was done in a manner consistent with the College’s goal of involving students in active research agendas.

Outcomes here include:

Presentations in Sweden and the United States on such topics as the Swedish Social Welfare System, European and Scandinavian harmonization created by European Union directives, and helping students make sense of other cultures via numerous study abroad programs.

In additional, I have built a highly successful, very ‘hands-on’, marketing research course for seniors. Student teams engage with a regional organization (the client) who is in need of meaningful market answers or understandings drawn from student projects. The positives here are considerable for students and their employment prospects and for Gustavus in terms of community outreach and service.

Recent clients and projects include:

Mayo Clinic, Rochester and Mayo Clinic Health Systems, Mankato. The Rochester projects
draws on support from the Medtronic Foundation.
Timberwolves – professional basketball team
Taylor Corporation and Divisions – Minnesota based custom printing company.
Rolco – mid-sized plastic fabrication firm
Hickory Tech – cable, internet, phone provider
Anchor Bank
Minnesota Valley Federal Credit Union
Vetter Stone
Land-to-Air – shuttle, transportation
Social Security Administration
American Swedish Institute
Regional Economic Development Groups – southern Minnesota and Metro area
Habitat for Humanity
Kids Against Hunger
Minnesota Private College Council
MS Society
Nicollet County Housing Authority
St. Peter Health Care Task Force


Department Chair or Co-Chair 1992 - 1995, 1998-present
Personnel Committee: Secretary, Member 1992-1995, 1996-1999
Faculty Senate, at-large representative 2000-2003
Gustavus Integrated Marketing Committee 2000 to Present
Center for Vocational Reflection – 2003 Proposal Review Committee
Faculty Advisor: Gustavus Student Investment Club
Alpha Lambda Nu
Freeman Foundation Grant Committee on Asian Studies 2001
ELCA Conference Attendee: “Assessing ELCA Colleges”, Blair, Nebraska,
August 2000
CUR Institute: “Issues of Mid-Career Faculty,” Bates College, Maine, May 1998
Affirmative Action Committee – Chair 1990-1992
Advisory Committee on the Status of Women on Campus – Member 1990-1991
Elderhostel Faculty - Summer 1991, 1992, 1993, 1994 - "Swedish Work
International Management Club - Faculty Advisor 1996-1997
Leadership America - Applicant Coordinator 1987
AACSB Minority Fellowship Program - Applicant Coordinator (various years)
Search Committees: Career Center various years
Director – Office of International Education 1999
Administrative Assistant – Center for Vocational
Reflection 2001
French and Spanish Faculty Searches
Entering First Year Student Adviser – annually advise and register approximately 200 entering students.


B.S. Business Administration & Sociology, Mankato State University; M.B.A. Personnel/Human Resource Management & Management Theory, Indiana University; Ph.D. Organizational Behavior & Management, University of Houston

Courses Taught

Synonym Title Times Taught Terms Taught
E/M-260 Marketing 42 2015/SP, 2014/FA, 2014/SP, 2013/FA, 2013/SP, 2012/FA, 2012/SP, 2011/FA, 2011/SP, 2010/FA, 2006/FA, 2006/SP, 2005/FA, 2004/SP, 2003/FA, 2003/SP, 2002/FA, 2002/SP, 2001/FA, 2001/SP, 2000/FA, 2000/SP, 1999/FA, and 1999/SP
E/M-355 Marketing Research 31 2015/SP, 2014/SP, 2013/SP, 2012/SP, 2011/SP, 2010/SP, 2009/SP, 2008/SP, 2007/SP, 2006/SP, 2005/SP, 2004/SP, 2003/SP, 2002/SP, 2001/SP, 2000/SP, and 1999/SP
FTS-100 FTS:Work 15 2014/FA, 2013/FA, 2012/FA, 2011/FA, 2010/FA, 2009/FA, 2008/FA, 2007/FA, 2006/FA, 2005/FA, 2003/FA, 2002/FA, 2001/FA, 2000/FA, and 1999/FA
E/M-365 Strategic Management 8 2010/SP, 2009/FA, 2009/SP, 2008/FA, 2008/SP, and 2007/FA
E/M-261 Organizational Behavior 7 2015/SP, 2014/FA, 2013/FA, 2012/FA, 2011/FA, 2010/FA, and 2001/SP
E/M-268 Career Exploration 4 2004/JN, 2003/JN, and 2001/JN
E/M-351 International Management 3 2009/FA, 2008/FA, and 2007/FA
E/M-389 Seminar in Management 3 2005/SP and 2001/SP
E/M-350 Human Rsrce Mgmt=CBA 1 2011/FA
Courses prior to Spring semester 1999 are not displayed.