Department
Admission
Title
Vice President for Enrollment Management
Kim Frisch joined Gustavus as Vice President for Enrollment Management in 2023, where she leads Admission, Financial Aid, Marketing & Communications, and Student Accounts. With a background in organizational leadership, she brings decades of experience shaping mission-driven enrollment strategies at private institutions.
A nationally recognized enrollment management leader, Kim has been honored for innovation in marketing and enrollment planning with the Dorothy Durkin Award for Strategic Innovation by the University Professional and Continuing Education Association. She is known for her strong commitment to equity and inclusion and has a proven record of increasing student diversity, strengthening net tuition revenue, and building high-performing teams that elevate visibility and impact.
At Gustavus, she is currently driving major initiatives in enrollment growth, scholarship optimization, and web and brand transformation.