Bob Molhoek PresentationApril 30, 2012 at 6:30–7:30 p.m.

Bob, a Gustavus alum, applies his 20 years of branding and selling experience to creatively connect the similarities between marketing and selling products to marketing and selling a recent graduate trying to find a job. Bob reviews the same tools used... with his former clients like BMW, Nike and Target to illustrate how to think about yourself as a brand and work through the challenges of creating and writing a powerful resume and cover letter. He passionately shares his real world experiences from a challenging start to his job hunt after graduation to his successes in business--all focused on helping prepare students for the competitive job market they're about to enter.