Shop and Pop Balloon SaleOctober 9 at 9 a.m. to 5 p.m.

2nd Annual Balloon Sale – Wednesday, October 9th! Join us on Wednesday, October 9th for our exciting 2nd Annual Balloon Sale at The Book Mark! It’s a fun and unique way to score some incredible discounts on your favorite Gustie gear. Here’s how it works: When you make a purchase, you’ll get to pop a balloon and reveal a surprise discount ranging from 25% to 100% off! Yes, that’s right—there’s a chance to get your items completely free! This one-day-only event is the perfect opportunity to update your Gustavus wardrobe or grab gifts for friends and family—all while enjoying some unbeatable prices. We can't wait to see you in-store for all the fun, so mark your calendar, bring your Gustie spirit, and get ready to shop, pop, and save! Can't make it for our balloon sale? No problem! We are offering 20% off online for all Gustie Gear! Homecoming hours: Monday - Saturday: 9 - 5 PM.