Social Media Content SpecialistMarketing & Communication

Description

Gustavus Adolphus College seeks a talented Social Media Content Specialist to join our team full time. The successful candidate will live and breathe social media. This role is all about bringing your creativity to each social channel and every post. You will bring what it means to be part of the Gustavus community to life, showcasing student life, academic departments, fine arts, athletics, partnerships, and everything in between. This position is key to furthering the College’s marketing and communication objectives, including student enrollment, engaging Alumni and donors, and amplifying the energy across campus. 

Employment Status: Full-time (1.0 FTE), Exempt (Salaried), and Benefits-Eligible

Salary Range: $52,000-$60,000

JOB SUMMARY: This position is a key part of the Marketing & Communications team and will require you to bring your creativity each day. This role has a heavy focus on creating and posting content across all of our Gustavus profiles. You will work closely with our marketing and social media leadership team to align content with our core brand and messaging, and you will work with a student content team to deliver exceptional content across our channels. Your expertise in assessing audience engagement and sentiment will help us hone in and perfect our posting.

MAIN RESPONSIBILITIES: 

• Contribute to a growing, high-performing team while promoting a strong culture of collaboration, excellence and accountability. 
• Working closely with leadership to ensure posts and external content aligns with our brand guidelines and messaging.
• Work directly with and coordinate coverage with a student content team.
• Create and execute posts across all of Gustavus’ social media channels, including TikTok, Instagram, Facebook, LinkedIn, YouTube, etc.
• Generate strong, effective posts that build our followers and engagement.
• Track reports that showcase reach, engagement, sentiment and audience makeup of our social media channels.
• Contribute to our social media content calendar.
• Manage content through various platforms (SmugMug, etc.)
• Upload social media content to Hootsuite.
• Track, monitor and engage with accounts that tag Gustavus or use hashtags related to our platforms.
• Attend events and activities as necessary around campus, generating photo and video content for social media use.
• Building reels and elements that align with algorithms and boost engagement/views.
• Oversee any giveaway programs and coordinate any giveaway needs.
• Watch all social media platforms and keep all descriptions and cover photos up to date.
• Propose strategies for social media spends based on audience segmentation and key groups.
• Watching social media trends, staying ahead of the next phase of social media.
• Create engaging content for social channels.
• Repackage existing non-social content for use across social platforms.
• Maintain a consistent brand voice in all communications and postings.
• Hire, train, and mentor student employees to help generate content.
• Stay up to date with trends in content strategy and development, user experience, and digital marketing.
• Create an optimal posting schedule, considering web traffic and customer engagement metrics.
• Manage day-to-day social content maintenance and ensure timely postings.
• Other duties as assigned.