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Information Resources and Services for:
E/M 355: Marketing Research

Spring 2012
Finding Information

The library has many tools to help you conduct research on your topics. Use this guide to explore a selection of sources available to you. If you have questions, encounter problems, or simply want to talk about your topic, stop by the Reference Desk to chat with any of our librarians. You are also more than welcome to contact me directly at mtwait@gac.edu or x7563.



Personnel:
Librarian: Michelle Twait mtwait@gac.edu
Professor: Bruce Johnson bruce@gustavus.edu


Table of Contents:

Finding Books
For books in the Gustavus library, use the MnPALS catalog. Write down the call number and location information. Use the maps on the library's website, the tags on the sides of shelves, or stop at the Reference Desk to figure out where your book is shelved. To request books from other libraries, visit the Interlibrary Loan page for more information or use the FindIt! button in WorldCat.
  • MnPALS Plus
    http://gacproxy.mnpals.net/login?url=http://plus.mnpals.net/catalog/GAC

    The online catalog to the library at Gustavus Adolphus College. Choose "All Libraries" in the search options to search other MnPALS libraries (such as Minnesota State schools) and request books through Interlibrary Loan. View our MnPALS Plus tutorial.
  • WorldCat
    http://gacproxy.mnpals.net/login?url=http://newfirstsearch.oclc.org/autho=100096676/fsip?dbname=WorldCat&done=http://www.gustavus.edu/oncampus/academics/library/index.html

    Includes over 40 million bibliographic records representing cataloged resources in 400 languages owned by libraries around the world. Materials date back to the 11th century. Owning libraries can be identified for books, journals, archival resources and electronic resources. Access to WorldCat is provided by the Electronic Library for Minnesota (ELM); the database can also be searched through its free web interface, at worldcat.org.
Finding Articles
Search for articles in any of these databases. If the full text is not available through the database, click on the yellow FindIt! button. The FindIt! button will search all other databases and our print copies to see if we have access to the article. An SFX screen will pop up, directing you to full text options. If you see an option for ILL, it means we will have to request the article from another library. Click the Go button next to the ILL option to be taken directly to the ILL form.
  • Academic Search Premier
    http://gacproxy.mnpals.net/login?url=http://search.ebscohost.com/login.aspx?authtype=ip,uid&profile=ehost&defaultdb=aph

    The world's largest academic multi-disciplinary database, Academic Search Premier indexes nearly 8,050 publications and provides full text for nearly 4,600, including more than 3,500 peer-reviewed journals. Coverage also includes many newspapers and popular magazines and spans virtually every area of academic study since 1975. Updated daily. Access is provided by the Electronic Library for Minnesota (ELM). View our Academic Search Premier tutorial.
  • Business Source Premier
    http://gacproxy.mnpals.net/login?url=http://search.ebscohost.com/login.aspx?authtype=ip,uid&profile=bsi

    Full-text coverage to more than 2,800 scholarly journals and trade publications in business, economics, political science and public administration. Selected Datamonitor company reports and EIU country documents are also available. Access is provided by the Electronic Library for Minnesota (ELM).
  • LexisNexis Academic
    http://gacproxy.mnpals.net/login?url=http://www.lexisnexis.com/hottopics/lnacademic

    Search current news, business information (including business news and corporate financials), and legal news and information. International news sources are also included.
  • ProQuest Newsstand
    http://gacproxy.mnpals.net/login?url=http://search.proquest.com/newsstand?accountid=4806

    Indexing and selected full text access to over 350 newspapers from around the world. Archival coverage begins in 1985 for some titles. Access is provided by the Electronic Library for Minnesota (ELM).
  • SAGE Premier
    http://gacproxy.mnpals.net/login?url=http://online.sagepub.com

    Search the full text to over 500 scholarly journals published by SAGE in a range of disciplines, including many social sciences titles. Many journals include full backfiles - back to 1960s or earlier. To search articles by discipline, click on the "Browse" tab, then click on the "Articles by Discipline" tab.
Finding Company Information
  • Business Rankings Annual
    A compilation of rankings from the business press, emphasizing the ranking of companies within given industries.
    • Location(s): Ref HG 4050 .B88
  • Business Source Premier
    http://gacproxy.mnpals.net/login?url=http://search.ebscohost.com/login.aspx?authtype=ip,uid&profile=bsi

    Full-text coverage to more than 2,800 scholarly journals and trade publications in business, economics, political science and public administration. Selected Datamonitor company reports and EIU country documents are also available. Access is provided by the Electronic Library for Minnesota (ELM).
  • LexisNexis Corporate Affiliations
    8 vols. New Providence, NJ: LexisNexis Group, 2007. Commonly known as "Who Owns Whom," LexisNexis Corporate Affiliations provides basic information (key officers, addresses, and products) on thousands of parent companies, their affiliates, subsidiaries, and divisions. U.S. and international; private and public companies are covered.
    • Location(s): Ref HG 4057 .A217 2010
  • LexisNexis Academic
    http://gacproxy.mnpals.net/login?url=http://www.lexisnexis.com/hottopics/lnacademic

    Search current news, business information (including business news and corporate financials), and legal news and information. International news sources are also included.
  • Market Share Reporter
    A compilation of data extracted from periodical articles on top brands in given retail categories, top manufacturers and the largest companies in various sectors.
    • Location(s): Ref HF 5415 .M323 2011
  • Thomas Register
    http://www.thomasnet.com/

    Directory of manufacturers, distributors and service providers.
  • U.S. Securities and Exchange Commission. SEC Filings and Forms (EDGAR)
    http://www.sec.gov/edgar.shtml

    A public database of reports on publicly held corporations, which are required by federal law to file reports on their activities with the SEC. Most reports filed from 1994 to the present are publicly available through EDGAR (Electronic Data Gathering, Analysis, and Retrieval System) on this site. Information in these reports includes financial status, chief officers, stock information, company history, pending litigation that might have an economic impact on the company, and more. A brief tutorial for searching EDGAR is also provided.
Finding Industry Information
  • Business Source Premier
    http://gacproxy.mnpals.net/login?url=http://search.ebscohost.com/login.aspx?authtype=ip,uid&profile=bsi

    Full-text coverage to more than 2,800 scholarly journals and trade publications in business, economics, political science and public administration. Selected Datamonitor company reports and EIU country documents are also available. Access is provided by the Electronic Library for Minnesota (ELM).
  • Current Industrial Reports
    http://www.census.gov/manufacturing/cir/index.html

    Monthly, quarterly, and annual measures of industrial activity.
  • Encyclopedia of Associations
    A comprehensive source of detailed information on over 135,000 nonprofit membership organizations.
    • Location(s): Ready Ref AS 22 .E5 2011
  • Trade Journals
    http://gac.liblink.umn.edu/gac/az

    Look for special issues of trade journals for that industry.
Relevant Publications
  • Advertising Age
    http://adage.com/advancedsearch

    News, analysis and data on marketing and media.
  • American Demographics
    http://adage.com/americandemographics/archive

    Articles on consumer and demographic trends.
  • Gallup Poll
    An annual compilation of opinion poll statistics gathered by the Gallup Organization, covering from 1935 to the present. Indexes make it easy to find figures from different years. This organization also maintains a website which contains selected data at Gallup.com.
    • Location(s): Ref HN 90 .P8 G35
  • Harris Interactive
    http://www.harrisinteractive.com/search/

    Summaries of consumer opinion polls.
  • The Source
    http://www.gfkmri.com/News/TheSourceNewsletter.aspx

    The newsletter for MRI (Mediamark Research & Intelligence).
Statistics/Data
  • County and City Data Book
    http://www.census.gov/statab/www/ccdb.html

    The "most comprehensive source of information about the individual counties and cities in the United States."
  • Consumer Expenditure Survey
    http://www.bls.gov/cex/

    Provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
  • ProQuest Statistical Insight
    http://gacproxy.mnpals.net/login?url=http://www.lexis-nexis.com/statuniv

    Includes summaries of statistical publications and searches and displays tables of statistical data. Statistical Insight includes links to the full-text of selected publications and government web sites, including the information contained in the Statistical Abstract of the United States.
Additional Resources
Use these pages to explore other library resources.
  • Citing Your Sources
    http://gustavus.edu/academics/library/Documentation.html

    Start here to find information on citing your sources in MLA, APA, and Chicago Style.
  • Interlibrary Loan
    http://gustavus.edu/academics/library/ill.html

    Use Interlibrary Loan to request books and articles that Gustavus doesn't own.
  • Off-Campus Access
    http://gustavus.edu/academics/library/remoteaccess.html

    Instructions for accessing article databases from off campus.
  • Reference Desk
    http://gustavus.edu/academics/library/reference_question.html

    Reference Desk hours are: Monday - Thursday 10:00 - 5:00 & 6:00 - 10:00, Friday 10:00 - 5:00, and Sunday 2:00 - 10:00
Contacting Michelle
I'm happy to meet with you at any time to chat about your research. I can suggest additional sources, advanced search techniques, and troubleshoot problems you may encounter. Email me at mtwait@gustavus.edu or call x7563.

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