Help us Grow the Campaign Gustavus Flame

Campaign Gustavus

Answers to Frequently Asked Questions

It only takes a spark to light a fire, but it takes the right tools and knowledge to nurture the flame. Philanthropy can be just as simple and powerful with the right information. This is especially true during a capital campaign when your gift combines with thousands of others to create a beacon, guiding the College to a strong and bright future.

The most important first step of joining the Campaign Gustavus movement is identifying what you are passionate about at Gustavus. Next is gathering all of the information necessary so that you can make the most impactful gift or series of gifts to the College. Here are answers to frequently asked questions to help light your path.

How much should I give?

Gustavus appreciates gifts of all sizes and since Campaign Gustavus is a comprehensive campaign, every gift counts towards our goal of $150 million. The amount you give is actually not as important as the fact that you are giving and making it a regular part of your budget. Giving on a consistent monthly or quarterly basis to support our students, mission, and vision will have a great impact.

Not to mention, it feels pretty good to be able to give students the opportunity of a Gustavus education.

How is the Gustavus Annual Fund connected to Campaign Gustavus?

The Gustavus Annual Fund supports the College’s operational needs today so that Campaign Gustavus can secure the resources necessary for a strong future. Gifts to the annual fund are extremely important because they support vital daily functions of the College that are often taken for granted. This includes minor building repairs and renovations, technology updates, faculty and staff salaries, utilities, and landscaping. Everyone who contributes to this fund helps keeps tuition costs lower for our students than they would normally be and gives them the opportunity to receive a fantastic education.

The giving cycle for the Gustavus Annual Fund runs from June 1 to May 31. All gifts count toward the goal of Campaign Gustavus from today through 2015.

What is endowment and why is it important?

Endowment is a key element of ensuring a strong financial future for any institution. That’s because endowed gifts last beyond the life of a donor and provide funds for the lifetime of the college. When someone gives to endowment, the principal amount is invested. The original investment gains interest and, after a certain period of time, a portion of that interest can be spent according to the College’s policies and the donor ’s wishes. The principal and a portion of the remaining earnings are then reinvested, providing a lasting pool of resources.

Gustavus requires a minimum of $25,000 to establish an endowed fund. They can be funded in a variety of ways to support student scholarships, faculty positions, building maintenance, or signature programming.

However, it’s also important to remember that gifts can be made in any amount to existing endowment funds or the College’s general endowment fund at any time. Contact the Office of Institutional Advancement to find out what existing endowments fit your giving passion.

What other opportunities are available if I’m not ready to make an outright gift?

Pledges: You can pledge to make a one-time gift at some point in the future or to make several gifts over time. Pledges are accepted toward specific campaign priorities as well as to the Gustavus Annual Fund.

Securities/Stocks: A gift of appreciated securities could provide you with a greater tax advantage than a gift of cash because you can deduct the fair market value as a charitable gift.

Property: Many people choose to give gifts in the form of property to benefit from tax deductions and avoid additional taxes. These gifts include tangible personal property, real property, and intellectual property.

Planned Gift: Planned gifts are customizable to each donor’s retirement and estate plans. Gifts may be life insurance, bequests, beneficiary designations on retirement plans, charitable gift annuities, and charitable remainder trusts, just to name a few. These may provide substantial income and estate tax advantages to the donor.

What is the difference between restricted and unrestricted gifts?

As a donor, you have the power to choose how you want to impact that life of the College. By restricting your gift you are choosing how it is spent. This includes supporting a specific endowed scholarship, athletic initiative, or academic program.

When you make a gift that’s unrestricted, you are allowing College leadership to determine where your gift will have the most impact. Many times this flexibility allows the College to pursue unique opportunities or respond to unexpected challenges.

How can I make a gift today or learn more about these opportunities?

For more information or to meet with a gift planner, call 1-800-726-6193.