| Introduction
A logo or symbol, along with certain other graphic elements, serves as an external, visual representation of an organization. Consistent use of a single, strong image creates a “visual identity,” building recognition for the organization and contributing to “brand” development, from which the public may gain a sense of the organization’s standards of quality. A “brand” extends beyond logos and graphics; it is more importantly about the special relationships the organization has with its “customers,” and how those relationships are realized. The ability to build a strong college brand is essential to successful recruiting, fund raising, and marketing. For many years, Gustavus Adolphus College has used the “three crowns” logo as its principal visual element. While the crowns certainly fit the classic definition of a logo as “an easily remembered image that reflects the character of the institution,” the College had not established a unified visual identity program tying a wordmark to the crowns, or even clear standards regarding the existing logo’s use. No organization can afford to be mistaken for its competitors, and College officials have taken steps to develop a “signature” that would identify the school as Gustavus in a readily recognizable way to its various publics. In 2001, the College’s Integrated Marketing Team (IMT) appointed a visual identity committee to develop an identity system that would include a new “unit wordmark” as the official identifier of the College. A workgroup was assigned by that committee to establish standards for the use of the identifier and its component parts in print and Web communications. This document represents the considered decisions of both the workgroup and the IMT. The standards described on these pages have been developed to help the campus community use the official College identifiers appropriately. Consistent use of the logo, wordmark, and unit wordmark (see individual pages), across all media, correctly identifies the institution and its mission to the public, thereby promoting brand development. It therefore should be the responsibility of all those who communicate with the College’s varied constituencies to adhere to the guidelines set down here. If you have questions about usage or applications not covered here, please contact the Office of College Relations by telephone (507/933-7520) or e-mail (collegerelations@gustavus.edu). The offices of College Relations and Printing Services are aware of these standards and will apply them to all appropriate materials. Contracted vendors who need logos, artwork, or electronic files should contact Printing Services (507-933-6272). New outside requests should be made in writing to the Office of College Realtions at Gustavus Adolphus College, 800 West College Avenue, St. Peter, MN 56082-1498. The College reserves the right to restrict or refuse use of its identifiers by individuals or organizations from outside the Gustavus community.
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There are 32 active alumni chapters throughout the United States and abroad.
Gustavus Adolphus College welcomes Jeffrey Rathlef as its new Director of Community Service and Service Learning. Rathlef began his new duties Tuesday, July 1.
Plans are underway for Gustavus Adolphus College to again host the National Youth Sports Program (NYSP), which will take place from July 7 through July 26, 2008.
On Tuesday July 1, 2008, Gustavus Adolphus College launched a new state-of-the-art alumni website at gustavus.edu/alumni. The site includes a variety of new features that allow the College's more than 25,000 alumni to interact with each other as well as to receive information from their alma mater relevant to their own interests.
Tuesday, July 1 officially marks the beginning of Jack R. Ohle's tenure as the 15th president of Gustavus Adolphus College. Ohle replaces James L. Peterson, who retired after serving as president of the College since July 2003.
