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  EM355: Marketing Research

Finding Books

MnPALS
Our library catalog. This link takes you into the "Basic Searches" screen where you can search by author, title, etc. The "Advanced Searches" option lets you limit by date, additional keywords, collection area, and so on. In your list of results, the Location column lists the call number--where the book is shelved. You can also choose other libraries to search from this catalog and ask for books through interlibrary loan (ILL).

WorldCat
An international shared library catalog with over 50 million items. Many of these materials will be obscure and/or rare and may not be available through interlibrary loan. However, if you're seeking a particular book, this catalog will tell you how many libraries have it - which may give you an idea of its significance as well as whether it is likely to be available through interlibrary loan.


Reference Works

  • Sourcebook of Zip Code Demographics (Reference HA 203 .S66)
  • Dictionary of Social and Market Research (Reference HF 5415.2 .K627 1996b)
  • Encyclopedia of Associations (Shelved at Ready Reference - AS 22 .E53)
  • Minnesota directory of manufacturers (Reference HF5065.M6 H37) 2003 ed.
  • Minnesota services directory (Reference HD9981.7.M6 H37) 2003 ed.

Finding Articles

Academic Search Premier
Academic Search Premier contains indexing for nearly 8,050 publications, with full text for more than 4,600 of those titles. This database covers biology, chemistry, education, engineering, humanities, physics, psychology, religion and theology, sociology, and other disciplines.

Business Source Premier
Use this database to research all business and management topics. Includes company profiles as well as industry reports.

Management & Organization (SAGE)
The full text of 38 journals covering business, management, organizational studies, human resources, marketing, public administration, hospitality, travel and tourism management, industrial relations, and organizational and interpersonal communication.

LexisNexis
LexisNexis is a full text web-accessible database service that is particularly strong in the areas of current news, legal information, and business information.

ProQuest Newsstand
Indexing and selected full text access to over 350 newspapers from around the world.


Interlibrary Loan

To get books or articles that Gustavus does not own, use Interlibrary Loan.


Web Sites

State of Minnesota Statistics

Citing Your Sources

Documentation Guide -- Includes models for APA and MLA style, plus links to examples of Chicago and CBE style.

Avoiding Plagiarism

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